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My Work Philosophy 

 

  • I see my work as a part of my spiritual journey. 

  • I believe in working with the best people I can find. 

  • I believe that by helping others, I'm helping myself.

  • I believe every project has an opportunity for me to solve people's problems or help them to reach their goals. 

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Education

  • Academy of Art University, San Francisco, CA, 2014 – 2016

  • MFA, Visual Development

  • University of Tehran, Tehran, Iran, 2008 – 2011

  • BFA, Traditional Painting

  • Besharat, Tehran, Iran, 2004 – 2007

  • Graphic Design Diploma

Experience

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Berri Real Estate

San Francisco, CA

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UX Specialist

Visual Designer

8/2019 – Present

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  • Create brand, art, and marketing collateral, including a design + aesthetic style guide

  • Responsible for product, competitor, and UX exploration for mobile real estate application + concept

  • Collaborate with real estate experts and executives to understand users, need, and potential features

  • Craft low-fidelity sketches and wireframes to demonstrate functionality and potential user experience

  • Define minimum viable product, user journeys, KPIs, and user stories related to mobile application

HoOoOo Foundation

San Jose, CA

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Executive Director

Visual Designer

10/2017 – 10/2019

  • Conceived of and executed a children’s storytelling mobile application called Meeka’s Secret

  • Created concept art, visual design, 2d animation, and proofs-of-concept for mobile video game

  • Defined product goals, roadmap, featureset, specifications, and phased-out development plan

  • Developed user journeys, personas, and go-to-market plan reaching over 125k downloads + users

  • Collaborated with product team, engineers, and Unity game developers on product development

  • Led art and CG team in on-budget, on-time, technically-compliant performance assets, including animations, character design, UI elements, and all other key visual elements

  • Worked with a variety of partners and press to spread the word and achieve earned media

BeedarME 

Redwood City, CA

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Art Director

Visual Artist

7/2017 – 9/2018

  • Responsible for wireframes, game art, 2d animations, UI design, and interactions for children’s edu game

  • Conducted user studies, research, prototype design, and market exploration for mobile application

  • Defined minimum viable product, success metrics, and related product development roadmap

United4Iran

Berkeley, CA

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Product Design

Visual Artist

8/2016 – 10/2017

  • Responsible for wireframes, game art, UI design, and interactions for a variety of mobile apps and games

  • Conducted user studies, user research, and initial prototype and proofs-of-concept for new concepts

  • Collaborated with engineers and other designers on end-to-end product development and launch

  • Hired and managed outside design resources to meet aggressive deadlines and goals

Takam Film 

Tehran, Iran

 

Director

Lead Animator

 Concept Artist

3/2010 – 7/2015

  • Crafted end-to-end concepts, storyboards, branding, visual design, + props for two short films for children

  • Sketched a variety of characters, ideas, stories, and more to explore educational content’s impact

  • Managed production, including on-time and on-budget distribution, planning, and scheduling

  • Developed brand and design style guide to maintain consistency and brand messaging

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